Cultural Communication
Rita Tomás
Open module

Indispensable for the design of strategies and methodologies that bring together audiences and artistic objects, Cultural Communication is a field of rapid transformation that demands constant adaptability from professionals in the arts and culture. In this module, we seek to frame the contribution of Communication to the development and planning of cultural activity, starting from the mission to reach the public. Based on basic marketing concepts and analysis of cultural theories and trends, we will approach communication tools and policies with a critical sense, contextualizing practices based on concrete examples from the world of culture and beyond.

Rita Tomás

Rita Tomás is Communications Director at TBA, a theater in Lisbon dedicated to experimental performing arts. Before that, she worked at Centro Cultural de Belém and was part of the Maria Matos Teatro Municipal team for almost ten years. With a degree in Cultural Sciences from the Faculty of Letters, she completed a postgraduate course in Book Editing and Digital Formats at UCP and was also a Gulbenkian scholarship holder in the Masters in Arts Administration and Cultural Policy at Goldsmiths, in London. She has taught Cultural Communication courses at universities, with Acesso Cultura and Forum Dança.

Jun 20 to 22

18:30 – 23:00

Via Zoom

Registration at

Registration fee – 65€